03 · At Signature-it

Lumenis

Employer Branding
← All work
Lumenis
Client
Lumenis
Role
Art direction, AI visual system
Disciplines
Branding · Digital & Campaigns
Context
At Signature-it
The idea

A fully AI-generated visual system.

An employer branding project for Lumenis, a global leader in medical and aesthetic energy-based technologies.

The concept is built around metaphor-driven imagery, such as a unicorn for individuality and bees or dolphins for teamwork, combined with distinctive icons and a bold color palette, for the careers page and internal communications.