.p-hero{background:var(--paper);padding:70px 0 0}
.p-hero .top{display:grid;grid-template-columns:1fr auto;align-items:end;gap:40px;margin-bottom:44px}
.p-hero h1{font-family:var(--head);font-weight:700;font-size:clamp(44px,6vw,86px);line-height:1;letter-spacing:-.02em;margin:16px 0 10px}
.p-hero .tagline{font:100 clamp(22px,2.4vw,30px)/1.2 var(--sub);color:var(--coral);letter-spacing:.02em}
.back{font-size:13px;font-weight:600}
.back:hover{color:var(--coral)}
.p-media{aspect-ratio:16/9;background:transparent}
.p-media video{display:block;width:100%;height:100%;object-fit:cover;background:transparent}
.meta-row{display:grid;grid-template-columns:repeat(4,1fr);gap:32px;padding:40px 0 10px;border-bottom:1px solid var(--line)}
.meta-row dt{font:100 16px/1 var(--sub);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:10px}
.meta-row dd{font-size:14px}
.block{padding:110px 0 0}

.tx-eb{margin-bottom:16px}
.text2 h2,.sec-title{font-family:var(--head);font-weight:700;font-size:clamp(26px,2.6vw,38px);line-height:1.1;letter-spacing:-.01em;margin:0}
.text2 p{font-size:16px;color:var(--muted);margin:0 0 16px;max-width:620px}
.text2 p:last-child{margin-bottom:0}
.full{margin-top:56px}
.imgs{padding-top:20px}
.imgs .full{margin-top:0}
.imgs .grid2,.block .grid2{margin-top:20px}
.wide{aspect-ratio:16/9}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:20px}
figure{margin:0}
.story{display:grid;grid-template-columns:1fr 360px;gap:64px;align-items:center}
.story p{font-size:16px;color:var(--muted);margin-top:16px;max-width:460px}
.phone{aspect-ratio:9/16;max-width:360px}
.phone video{height:100%;object-fit:cover}
.p-media{position:relative}
.sound{position:absolute;right:16px;bottom:16px;z-index:2;font:600 12px var(--body);background:rgba(7,8,12,.6);color:#fff;border:0;border-radius:999px;padding:9px 16px;cursor:pointer;backdrop-filter:blur(6px)}
.sound:hover{background:var(--coral)}
.social-row{display:grid;grid-template-columns:repeat(6,1fr);gap:14px;margin-top:48px}
.frame{border-radius:var(--r);overflow:hidden;background:var(--cream)}
.frame img,.frame video{display:block;width:100%;height:auto}
.next{display:block;margin-top:130px;background:var(--ink);color:var(--cream);padding:90px 0;transition:background .4s}
.next:hover{background:#15161c}
.next .wrap{display:grid;grid-template-columns:1fr 1.1fr;gap:56px;align-items:center}
.next .eyebrow{color:var(--cream);opacity:.6}
.next h3{font-family:var(--head);font-weight:700;font-size:clamp(40px,5vw,72px);line-height:1;margin:16px 0 12px}
.next .tagline{font:100 24px/1.2 var(--sub);color:var(--coral)}
.next .px{aspect-ratio:16/10}
.next .arrow{display:inline-block;margin-top:30px;font-weight:600;font-size:14px}
@media (max-width:900px){
  .story{grid-template-columns:1fr}
  .p-hero .top,.text2,.next .wrap{grid-template-columns:1fr;gap:24px}
  .meta-row{grid-template-columns:1fr 1fr}
  .grid2{grid-template-columns:1fr}
  .story{display:grid;grid-template-columns:1fr 360px;gap:64px;align-items:center}
.story p{font-size:16px;color:var(--muted);margin-top:16px;max-width:460px}
.phone{aspect-ratio:9/16;max-width:360px}
.phone video{height:100%;object-fit:cover}
.p-media{position:relative}
.sound{position:absolute;right:16px;bottom:16px;z-index:2;font:600 12px var(--body);background:rgba(7,8,12,.6);color:#fff;border:0;border-radius:999px;padding:9px 16px;cursor:pointer;backdrop-filter:blur(6px)}
.sound:hover{background:var(--coral)}
.social-row{grid-template-columns:repeat(3,1fr)}
  .block{padding-top:72px}
}

.row{display:flex;gap:20px;margin-top:20px}
.row .frame{min-width:0}
.vids{display:flex;gap:20px;justify-content:center;margin-top:20px}
.vids .frame{flex:0 1 360px}
.vids video{display:block;width:100%;height:auto}
.sec-pair{margin-top:120px}
@media (max-width:700px){.row{flex-direction:column}.row .frame{flex:none!important}}
.row-label{font:100 18px/1 var(--sub);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:56px 0 -4px}
.yt{position:relative;cursor:pointer;background:#000}
.yt img{width:100%;height:100%;object-fit:cover}
.yt iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.yt button{position:absolute;inset:0;margin:auto;width:76px;height:76px;border-radius:50%;border:0;background:rgba(7,8,12,.55);backdrop-filter:blur(6px);cursor:pointer;transition:background .3s,transform .3s}
.yt:hover button{background:var(--coral);transform:scale(1.06)}
.yt button span{display:block;margin-left:5px;width:0;height:0;border-style:solid;border-width:12px 0 12px 20px;border-color:transparent transparent transparent #fff;margin:0 auto 0 31px}
/* laptop mockup with the homepage scrolling inside */
.laptop{max-width:980px;margin:56px auto 0}
@media (max-width:1100px){.laptop{width:86%}} /* keep the wider base (-7%) inside the gutter */
.laptop .lid{background:#1d1e22;border-radius:22px 22px 0 0;padding:2.4% 2.4% 3%;box-shadow:0 30px 60px -30px rgba(7,8,12,.5)}
.laptop .screen{aspect-ratio:16/10;border-radius:4px;background:#fff;overflow:hidden;position:relative}
.laptop .screen img{display:block;width:100%;height:auto;will-change:transform}
.laptop .base{height:18px;margin:0 -7%;background:linear-gradient(#c9cacd,#a9abaf);border-radius:0 0 18px 18px;position:relative}
.laptop .base::before{content:"";position:absolute;left:50%;top:0;width:16%;height:7px;transform:translateX(-50%);background:#9a9ca0;border-radius:0 0 8px 8px}
.narrow{margin:20px auto 0}
.narrow .row{margin-top:0}
.narrow > .frame{margin-top:0}
.pair + .wrap > .narrow{margin-top:56px}
/* brand book viewer */
.book{position:relative;max-width:980px;margin:56px auto 0;padding:28px;background:#ecebe6;border-radius:var(--r)}
.book .pages{position:relative;aspect-ratio:1.414;background:#fff;box-shadow:0 30px 50px -28px rgba(7,8,12,.45),0 2px 6px rgba(7,8,12,.08)}
.book .pages::after{content:"";position:absolute;inset:0 auto 0 50%;width:60px;transform:translateX(-50%);background:linear-gradient(90deg,transparent,rgba(0,0,0,.06) 45%,rgba(0,0,0,.1) 50%,rgba(0,0,0,.06) 55%,transparent);pointer-events:none}
.book img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;opacity:0;transition:opacity .6s ease}
.book img.on{opacity:1}
.book button{position:absolute;top:50%;transform:translateY(-50%);width:44px;height:44px;border-radius:50%;border:0;background:rgba(7,8,12,.55);color:#fff;font-size:24px;line-height:1;cursor:pointer}
.book button:hover{background:var(--coral)}
.book .prev{left:-8px}.book .next{right:-8px}
.book .count{text-align:center;margin-top:16px;font:100 16px/1 var(--sub);letter-spacing:.12em;color:var(--muted)}
/* logo wall */
.logo-wall{display:grid;grid-template-columns:repeat(6,1fr);gap:12px;margin-top:56px}
.logo-wall div{background:#fff;border-radius:12px;overflow:hidden}
.logo-wall img{display:block;width:100%;height:auto}
@media (max-width:800px){.logo-wall{grid-template-columns:repeat(3,1fr)}.book{padding:14px}}

/* SUB-PROJECT INDEX (pages with several projects) */
.ix{padding:110px 0 0}
.ix-grid{display:grid;grid-template-columns:repeat(var(--n,7),1fr);gap:16px}
.ix-card{display:block}
.ix-px{aspect-ratio:16/9;border-radius:12px;overflow:hidden;background:var(--cream)}
.ix-px img{width:100%;height:100%;object-fit:cover;transition:transform .9s cubic-bezier(.2,.7,.2,1)}
.ix-card:hover .ix-px img{transform:scale(1.05)}
.ix-kind{display:block;font:100 14px/1 var(--sub);letter-spacing:.12em;text-transform:uppercase;color:var(--coral);margin:12px 0 6px}
.ix-card b{font:700 14px/1.25 var(--head)}
.ix-card:hover b{color:var(--coral)}
/* slim sticky bar: takes no space in the flow, fades in once it sticks under the main nav */
.subnav{position:sticky;top:76px;z-index:30;height:48px;margin-bottom:-48px;background:rgba(250,248,243,.94);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);opacity:0;pointer-events:none;transition:opacity .3s}
.subnav.stuck{opacity:1;pointer-events:auto}
.subnav .wrap{display:flex;align-items:center;gap:28px;height:100%;overflow-x:auto;white-space:nowrap;scrollbar-width:none}
.subnav .wrap::-webkit-scrollbar{display:none}
.subnav a{font-size:13px;color:var(--muted);position:relative;line-height:48px}
.subnav a:hover{color:var(--ink)}
.subnav a.on{color:var(--ink);font-weight:600}
.subnav a.on::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--coral)}
.block[id]{scroll-margin-top:150px}
@media (max-width:1200px){.ix-grid{grid-template-columns:repeat(min(var(--n,7),4),1fr);row-gap:28px}}
@media (max-width:700px){.ix-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:12px;scrollbar-width:none}.ix-grid::-webkit-scrollbar{display:none}.ix-card{flex:0 0 64%;scroll-snap-align:start}.subnav .wrap{gap:22px}} /* swipeable strip on phones */

/* BRAND-BOOK BOARD: page content as white tiles on a brand-colour panel (no empty white A4s) */
.board{background:var(--bg);border-radius:var(--r);padding:clamp(20px,3vw,48px);display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(10px,1.2vw,18px);
  grid-auto-rows:calc((min(100vw,1920px) - 2*var(--gut) - 2*clamp(20px,3vw,48px) - 3*clamp(10px,1.2vw,18px))/4*.72);grid-auto-flow:dense}
.bt{background:#fff;border-radius:12px;position:relative;overflow:hidden;min-height:0;box-shadow:0 18px 40px -24px rgba(0,0,0,.45)}
.bt img{position:absolute;inset:7%;width:86%;height:86%;object-fit:contain;cursor:zoom-in;transition:transform .8s cubic-bezier(.2,.7,.2,1)}
.bt:hover img{transform:scale(1.04)}
@media (max-width:900px){.board{grid-template-columns:repeat(2,1fr);grid-auto-rows:calc((100vw - 2*var(--gut) - 2*clamp(20px,3vw,48px) - clamp(10px,1.2vw,18px))/2*.72)}.bt[style*="span 2;grid-row:span 2"]{grid-row:span 2!important}}

/* BRAND PRESENTATION: one element per large panel, real brand colours (Behance-style) */
.brandp{display:grid;gap:clamp(12px,1.4vw,20px);margin-top:56px}
.bp{position:relative;background:var(--bg);border-radius:var(--r);aspect-ratio:4/3;overflow:hidden;display:grid;place-items:center}
.bp img{position:absolute;left:11%;top:15%;width:78%;height:70%;object-fit:contain;cursor:zoom-in}
.bp-logo{aspect-ratio:21/8}.bp-logo img{left:0;width:100%;top:26%;height:48%;cursor:default}
.bp-wide{aspect-ratio:16/7}.bp-wide img{left:15%;width:70%;top:13%;height:76%}
.bp-two{display:grid;grid-template-columns:1fr 1fr;gap:inherit}
.bl{position:absolute;left:clamp(16px,2vw,28px);top:clamp(14px,1.8vw,24px);font:100 15px/1 var(--sub);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.bl.light{color:rgba(255,255,255,.7)}
.swatches{display:grid;grid-template-columns:2fr 2fr repeat(5,1fr);gap:inherit} /* one slim row */
.sw{border-radius:12px;color:#fff;padding:12px 14px;display:flex;flex-direction:column;justify-content:flex-end;gap:3px;height:96px}
.sw span{font:100 13px/1.2 var(--sub);letter-spacing:.08em;text-transform:uppercase;opacity:.85}
.sw b{font:700 12px/1 var(--head);letter-spacing:.02em}
@media (max-width:900px){.bp-two{grid-template-columns:1fr}.bp-logo,.bp-wide{aspect-ratio:4/3}.swatches{grid-template-columns:repeat(4,1fr)}.sw{height:72px}}

/* BRAND KIT (compact): elements straight on the page, justified rows, small captions, no panels */
.brandk{margin-top:48px;display:flex;flex-direction:column;gap:clamp(36px,4vw,64px)}
.brandk .swatches{gap:8px;margin-bottom:-8px}
.bk-narrow{width:66%;margin:0 auto}
.bk-row{display:flex;gap:clamp(28px,4vw,72px);align-items:flex-end}
.bk-row figure{margin:0;min-width:0}
.bk-row img{display:block;width:100%;height:auto;cursor:zoom-in}
.bk-row img[src$=".jpg"]{border-radius:10px}
.bk-row figcaption{margin-top:12px;font:100 14px/1 var(--sub);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
@media (max-width:800px){.bk-narrow{width:100%}.bk-row{flex-direction:column;align-items:stretch}.bk-row figure{flex:none!important}}

/* ZIM top row: logo + type + colours together, compact */
.bk-top{display:grid;grid-template-columns:auto auto auto;justify-content:space-between;gap:clamp(28px,4vw,64px);align-items:center}
.bk-top figure{margin:0}
.bk-logo img{display:block;height:150px;width:auto}
.bk-fonts{display:flex;gap:clamp(24px,3vw,56px);align-items:flex-start}
.bk-fonts img{display:block;height:150px;width:auto}
.bk-col .sw{display:flex;flex-direction:column;align-items:center;gap:6px;text-align:center}
.bk-col .sw i{display:block;width:48px;aspect-ratio:1;border-radius:50%}
.bk-col .sw.big i{width:84px}
.bk-col .sw span{font:100 11px/1.1 var(--sub);letter-spacing:.06em;text-transform:uppercase;white-space:nowrap;color:var(--muted)}
.bk-col .sw b{font:700 10px/1 var(--head);color:var(--ink)!important}
.bk-col .sw{background:none!important;color:var(--ink);width:auto;height:auto;padding:0}
.bk-col .sw.big span{font-size:13px}.bk-col .sw.big b{font-size:12px}
.sw-big{display:flex;gap:56px;padding-left:4px;margin-bottom:20px}
.sw-small{display:flex;gap:22px}
.bk-top figcaption{margin-top:14px;font:100 14px/1 var(--sub);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.bk-row img[src$="14.png"]{border-radius:0}
@media (max-width:1000px){.bk-top{grid-template-columns:1fr 1fr}.bk-col{grid-column:span 2}.bk-logo img,.bk-fonts img{height:110px}}

/* brand kit: one 3-column grid for every row */
.brandk .bk-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,2.4vw,40px);align-items:end}
.brandk .bk-top{align-items:center}
.brandk .bk-top > figure{min-width:0}
.bk-t{margin:0}
.bk-t .bk-box{aspect-ratio:4/3;border-radius:18px;overflow:hidden;display:flex;align-items:center;justify-content:center}
.bk-t.panel .bk-box{background:#efebe4;padding:9%}
.bk-t.panel img{max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain}
.bk-t.photo .bk-box{aspect-ratio:3/2;background:#efebe4}
.bk-t.photo img{width:100%;height:100%;object-fit:contain}
.bk-t.bk-wide .bk-box{aspect-ratio:2/1}
.bk-t figcaption{margin-top:14px;font:100 14px/1 var(--sub);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
@media (max-width:800px){.brandk .bk-grid{grid-template-columns:1fr}}
/* hero that always fits above the fold: wide image, only its extended sides get trimmed */
.p-hero-img.fold{height:clamp(300px,calc(100vh - 470px),560px)}
.p-hero-img.fold img{width:100%;height:100%;object-fit:cover;object-position:50% 50%}
/* 2x2 slide block that fits in one screen */
.quad{display:grid;grid-template-columns:1fr 1fr;gap:20px;max-width:min(100%,calc((100vh - 140px) * 1.75));margin:56px auto 0}
.quad .frame img{display:block;width:100%;height:auto}
/* fold hero: whole image, scaled to fit the first screen */
.p-hero-img.fold{height:auto;max-width:min(100%,calc((100vh - 470px) * 2.4));margin:0 auto}
.p-hero-img.fold img{width:100%;height:auto;object-fit:initial}
/* images straight on the page background, one row, nothing cropped */
.bare-row{display:flex;align-items:center;gap:clamp(40px,5vw,96px);margin:80px 0 60px}
.bare-row img{min-width:0;width:100%;height:auto;display:block}
@media (max-width:800px){.bare-row{flex-direction:column}.bare-row img{flex:none!important}}
.p-hero-img.fold{max-width:none;width:fit-content;margin:0 auto}
.p-hero-img.fold img{width:auto;max-width:100%;max-height:calc(100vh - 470px);min-height:300px;object-fit:contain}
.bare-row > div{min-width:0;display:flex;justify-content:center}
.bare-row > div img{height:auto;display:block;cursor:zoom-in}
@media (max-width:800px){.bare-row > div{flex:none!important}}
/* brand book section: +20px breathing room after every row */
.block:has(img[src*="zim-slides"]) .bare-row{margin-top:100px;margin-bottom:80px}
.block:has(img[src*="zim-slides"]) .bare-row + *{margin-top:0}
.block:has(img[src*="zim-slides"]) .row,.block:has(img[src*="zim-slides"]) .narrow{margin-top:40px}
/* phones: stories, reels, scrolling feed */
.phones{display:flex;justify-content:center;gap:clamp(24px,4vw,64px);margin-top:56px}
.phone{margin:0;width:clamp(200px,24vw,320px)}
.phone-screen{position:relative;aspect-ratio:9/16;border-radius:30px;overflow:hidden;background:#111;border:9px solid #16171b;box-shadow:0 30px 60px -30px rgba(7,8,12,.5)}
.phone-screen > img,.phone-screen > video{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;background:#000}
.phone-screen.stories > img{opacity:0;transition:opacity .35s}
.phone-screen.stories > img.on{opacity:1}
.phone-screen .sound{bottom:12px;right:12px;font-size:11px;padding:7px 12px}
.st-bar{position:absolute;top:10px;left:10px;right:10px;display:flex;gap:3px;z-index:2}
.st-bar i{flex:1;height:2px;background:rgba(255,255,255,.35);border-radius:2px;overflow:hidden}
.st-bar b{display:block;height:100%;width:0;background:#fff}
.phone figcaption{margin-top:14px;text-align:center;font:100 15px/1 var(--sub);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.phone-screen.feed{background:#fff}
.phone-screen.feed > img{position:static;height:auto;object-fit:initial;will-change:transform}
.feedgrid{display:flex;gap:clamp(24px,4vw,64px);align-items:center;margin-top:72px}
.feedgrid .phone{flex:none}
.pgrid{flex:1;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.pgrid .frame img{display:block;width:100%;height:auto}
@media (max-width:800px){.phones{flex-wrap:wrap}.feedgrid{flex-direction:column}}
.feedgrid .phone{width:clamp(200px,25vw,330px)}
/* index strip: smaller cards (max ~4 per row width) */
.ix-grid{max-width:min(100%,calc(var(--n,3) * 300px + (var(--n,3) - 1) * 16px))}
.credit{margin-top:10px;font-size:12px;color:var(--muted);text-align:left}

/* every image and video fits inside the fold, whole and uncropped: width follows the available height */
:root{--fold:calc(100svh - 120px)}
.mt56{margin-top:56px}
.frame[style*="--ar"],.p-media{max-width:min(100%,calc(var(--fold) * var(--ar,16/9)));margin-inline:auto}
.wrap.row[style*="--ar"]{max-width:min(var(--max),calc(var(--fold) * var(--ar) + var(--gaps,0px) + 2 * var(--gut)))}
.row[style*="--ar"]:not(.wrap){max-width:min(100%,calc(var(--fold) * var(--ar) + var(--gaps,0px)));margin-inline:auto}
.vids .frame{flex-basis:min(360px,calc(var(--fold) * 9 / 16))}
@media (max-width:700px){.wrap.row[style*="--ar"],.row[style*="--ar"]:not(.wrap){max-width:none}}